LA Chargers
The Los Angeles Chargers need fans. Montanans need a pro team to root for.
LA CHARGERS WILL BRING TRAINING CAMP TO MONTANA
A bold play to build loyalty in new territory.
THEN WE BRING MONTANAS TO LA
A caravan of Chargers-branded trucks will take Montana fans to a Chargers game to fill all of the empty seats.
To show appreciation for their new fans in Montana, the entire Chargers team will record a Blake Shelton parody.
A BRAND NEW PERSPECTIVE ON SPORTS ADVERTISING
Creators and Voice Actors:
Nithya Charles (AD)
Emme Schumacher (AD)
Henry Coffey (CW)
Nico Morris (XD)
Aggie Prakash (ST)
Art Direction Moodboard: Western meets Football
